According to the report of some international media, that “Scroogled” campaign, which is advocated by Microsoft has moved on from sniping at Google Shopping to charge Gmail with invading its users’ privacy for it peeps e-mail for keywords that can be used for advertising purpose. It is said that Microsoft is planning to cease this campaign, but Microsoft said to Businessinsider that they will proceed on this campaign as long as Google peeps on users’ privacy.
Data protection and privacy security has long been a focused topic for people all around the world, if you think you lock file and folder on your computer with data security program is enough to safeguard your personal information, you are totally wrong. Files and documents in computer may have some of your information, however, how about the online world? People send and receive e-mails on the Internet from time to time, and they shop online and pay bills online too. Therefore these activities pose yourself to the danger and threat which may result in data leakage of your privacy and other information.
When Microsoft found that Google scan users’ Gmail and send them targeted advertise, they encourage users to abandon their Gmail accounts and take up accounts in Outlook.com which belongs to Microsoft in the first round of Scroogled campaign. And then in the second Scroogled campaign which is advocated in the November of 2012, Microsoft built Scroogled.com and criticized Google adwords.
Privacy protection contains many contents such as USB copy protection and many other aspects, and people care about these topics very much. It is said that Microsoft will end their activity which aims at Google by changing the way used. They will give up using advertise to impact, while about the new measures and policies which they still keep in secret. But one thing can be sure is that no matter what measure Microsoft take to object Google, there is too soon to declare the end of it.
Actually, Microsoft also scans users’ emails in their Outlook mail service, but they said that they doing this just for the sake of preventing the invasion of spam and malware. It is hard to tell who people should believe and blame about the two giants. People need to pay attention for their privacy and protect personal information, or one day they may fall into endless trouble.