Feb 27

Google Project Glass and Advertisement Industry

Recently Google displayed some of the unreleased features and functionalities of Google Glass, which is of course excites technology enthusiasts and Glassholes all around the world. As long as the concept of Google glass was put into the market, there are thousands of guesses and predictions about this product. Things in the technology world keep changing from time to time, the popularity of smart phones, tablets and also people’s choice for the mobile devices. When Google announced that they are absorbed in testing to find a way that a piece of jewelry may replace the role of password, so that people password protect folders now may find a new way out to ensure data security in the future.

When it comes to the relationship between Google glass and the advertisement field, although Google have made sure that they will nor add any advertisement on this smart glass, the advertisers still hope to gain some development for the industry with this new technology product which may changing the models of traditional advertisement.

Google released the video to the pre-order of Google glass at the price of $1,500. Only a limited set of developers and pundits have been able to try them out up to this point.  You can imagine that one day you are on the street and when you feel hungry, you can search for the nearby restaurant instantly with your glass and then pick out the one where your friend was happen to dining there. While texting to your friend you are able to search for the discount you may get in the restaurant. What a perfect scene which may only appear in the fiction movie, now with Google glass this may be not too far away.  

In fact the future for advertising on Google glass is promising and full of possibilities. Having an unexpected meal with your friend has been realized by Facebook which offers some function may reach the same function in this kind. Some personalized ads may find their way to take off if they cooperate with Google glass. With the help of this glass people may live a life which may only exist in the game world or fiction movie, though this technology is only in the beginning steps, people are confident about the realization of it.

Before the year 1992, people are hard to imagine the possibility of putting ads on the website, but now it is universal and everywhere. Data are stored ad transferred via USB drive and computer, more and more people lock pen drive to protect their information, and all of them are remote guesses in the old days and now are realities.

Google hasn’t told customers when the complete product will come into the market and the exact price. This pioneering production is definitely a key to the door of new technology and people may enjoy the miracles it brings in the near future.